NO, NOT THAT LINK!
Today, we gave examples of how the Foundations of Persuasion fit to the various Persuasive Appeals and also gave specific examples of how they all fit together.
The Appeal to Fear: this is often effective, because most people do not like harm or harmful things.
If you do not help stop the genocide, then, soon it will come over here.
If you do not give me your lunch money, then I will beat you up.
If you do not make good grades on your progress report, then I am going to beat your butt!
The Appeal to Novelty: this is often effective because people are either materialistic and want to say that have the latest iPhone, Jeezy CD, etc.... OR people make the assumption that just because technology and education is better that the products are therefore also better because they should utilize these and other advances.
This is the NEW AND IMPROVED......
This is the latest development in Hip-hop,.....
The Appeal to Belief: this is often effective because people are very passionate about their belief systems, i.e. RELIGION and are easily persuaded by things if they believe that God commanded or stated thusly.
W.W.J.D. What would Jesus do? This was a very popular slogan and motivational idiom used, worn, toted, and trumpeted by many in the 1990's.
Whether God, or Allah, or Buddha, or Krishna, Vishnu, Yahweh, or Jehovah, etc... the vast majority of people believe in a Higher Power and therefore are highly influential when it is said or believed that God, god, divine, or god-like figure is involved.
The Appeal to Common Practice: this is often effective because people love to mimic, imitate, or do what others are doing. Also, people are easily convinced by routines. If someone does it all the time, then it must be alright.
Ain't never used to be an acceptable word, but people kept using it, or established a common practice of usage so much that it is now found in dictionaries.
People speed on a daily basis, but you don't get tickets unless you are going crazy fast, i.e. 85+
The Appeal to Consequences: this is often effective because people do not like negative things impacting their life, so long as they are sane.
A good example of this is the use of punishment as motivators when it comes to you doing your chores at home. For instance, you are going to get a whipping, beating, or whatever, if you don't go and clean your room right now. I will cut your phone off if you don't pull up your grades.
Or you are going to get skin cancer and the air you breathe will soon become poisonous if you don't start taking better care of the environment.
The Appeal to Emotions: this is often effective because people do not like to be sad and miserable, and, conversely, they really enjoy being happy, rapturous, and gleeful.
For instance, in commercials with convertibles, restaurants, and games, the users are ALWAYS seen smiling and seemingly having the time of their lives. This is because the advertiser wants you to believe that purchasing this product will make you happy.
On the other hand, you often see commercials, like the feed starving children commercials, which attempt to guilt trip you into donating or sending money.
The Appeal to Popularity: this is often effective because people love to go with the crowd. They love to belong and be accepted. This herd-mentality, is a common well documented phenomenom.
For example, Momma, I need to get these new jeans and J's because everybody at school has them. I don't wanna be a lame!!!! Momma, you gotta help me!!!
No one else is saying that they have their paper, or is saying that they know the answer, so I am going to be quiet and play dumb too.
A good friend said to some students as a warning, "If you play dumb for too long, after a while, you won't be playing anymore."
The Appeal to Ridicule: this is often effective because people hate to be talked about, insulted, roasted, joned, made fun of, etc...
Momma, I am getting snapped on all the time, because I keep trying to hang with my friends, but they don't want me around. You have gotta buy me those Girbaud jeans, with the baby blue Tims. Come on Momma, you don't want your child being harrassed at school. It's hard to concentrate on schoolwork!
The Appeal to Tradition: this is often effective because people like to keep things the same. Although, to some extent, people love change, different is ALWAYS scary because it is unfamiliar. Therefore, if it's been that way for a long time, then why seek to change it.
Think about the many parents in America that lie to their kids about the existence of Santa Claus, the Tooth Fairy, and other Urban Myths or legends solely for tradition's sake.
The Appeal to Spite: this is often effective because people despise haters. People deep down do not like bad people and will get back at them whenever possible.
Think about the smear ads you see, particularly in politics. It is to say, this is a bad person, or this person has done this in their past, therefore do this and pay them back.
THIS IS FUNNY. If you used to watch the show.
Business letter format. Business letter example.
LETTER ASSIGNMENT HERE.
Today, we gave examples of how the Foundations of Persuasion fit to the various Persuasive Appeals and also gave specific examples of how they all fit together.
The Appeal to Fear: this is often effective, because most people do not like harm or harmful things.
If you do not help stop the genocide, then, soon it will come over here.
If you do not give me your lunch money, then I will beat you up.
If you do not make good grades on your progress report, then I am going to beat your butt!
The Appeal to Novelty: this is often effective because people are either materialistic and want to say that have the latest iPhone, Jeezy CD, etc.... OR people make the assumption that just because technology and education is better that the products are therefore also better because they should utilize these and other advances.
This is the NEW AND IMPROVED......
This is the latest development in Hip-hop,.....
The Appeal to Belief: this is often effective because people are very passionate about their belief systems, i.e. RELIGION and are easily persuaded by things if they believe that God commanded or stated thusly.
W.W.J.D. What would Jesus do? This was a very popular slogan and motivational idiom used, worn, toted, and trumpeted by many in the 1990's.
Whether God, or Allah, or Buddha, or Krishna, Vishnu, Yahweh, or Jehovah, etc... the vast majority of people believe in a Higher Power and therefore are highly influential when it is said or believed that God, god, divine, or god-like figure is involved.
The Appeal to Common Practice: this is often effective because people love to mimic, imitate, or do what others are doing. Also, people are easily convinced by routines. If someone does it all the time, then it must be alright.
Ain't never used to be an acceptable word, but people kept using it, or established a common practice of usage so much that it is now found in dictionaries.
People speed on a daily basis, but you don't get tickets unless you are going crazy fast, i.e. 85+
The Appeal to Consequences: this is often effective because people do not like negative things impacting their life, so long as they are sane.
A good example of this is the use of punishment as motivators when it comes to you doing your chores at home. For instance, you are going to get a whipping, beating, or whatever, if you don't go and clean your room right now. I will cut your phone off if you don't pull up your grades.
Or you are going to get skin cancer and the air you breathe will soon become poisonous if you don't start taking better care of the environment.
The Appeal to Emotions: this is often effective because people do not like to be sad and miserable, and, conversely, they really enjoy being happy, rapturous, and gleeful.
For instance, in commercials with convertibles, restaurants, and games, the users are ALWAYS seen smiling and seemingly having the time of their lives. This is because the advertiser wants you to believe that purchasing this product will make you happy.
On the other hand, you often see commercials, like the feed starving children commercials, which attempt to guilt trip you into donating or sending money.
The Appeal to Popularity: this is often effective because people love to go with the crowd. They love to belong and be accepted. This herd-mentality, is a common well documented phenomenom.
For example, Momma, I need to get these new jeans and J's because everybody at school has them. I don't wanna be a lame!!!! Momma, you gotta help me!!!
No one else is saying that they have their paper, or is saying that they know the answer, so I am going to be quiet and play dumb too.
A good friend said to some students as a warning, "If you play dumb for too long, after a while, you won't be playing anymore."
The Appeal to Ridicule: this is often effective because people hate to be talked about, insulted, roasted, joned, made fun of, etc...
Momma, I am getting snapped on all the time, because I keep trying to hang with my friends, but they don't want me around. You have gotta buy me those Girbaud jeans, with the baby blue Tims. Come on Momma, you don't want your child being harrassed at school. It's hard to concentrate on schoolwork!
The Appeal to Tradition: this is often effective because people like to keep things the same. Although, to some extent, people love change, different is ALWAYS scary because it is unfamiliar. Therefore, if it's been that way for a long time, then why seek to change it.
Think about the many parents in America that lie to their kids about the existence of Santa Claus, the Tooth Fairy, and other Urban Myths or legends solely for tradition's sake.
The Appeal to Spite: this is often effective because people despise haters. People deep down do not like bad people and will get back at them whenever possible.
Think about the smear ads you see, particularly in politics. It is to say, this is a bad person, or this person has done this in their past, therefore do this and pay them back.
THIS IS FUNNY. If you used to watch the show.
Business letter format. Business letter example.
LETTER ASSIGNMENT HERE.
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